More than 100 years ago, W.K. Kellogg founded our company through his belief in nutrition and dedication to well being.
Motivated by a passion for people, quality and innovation, he created the first-ever breakfast cereal and then shaped an entire industry. Kellogg soon became a household name; his signature, a trusted mark.
Kellogg’s has recently entered the organic and vegan foods market with a new range of plant-based cereals under the W.K.Kellogg brand. The five-strong range – including two ‘No Added Sugar’ granolas - will be completely unique to the cereal market offering differentiated natural flavours at an accessible price point